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PinkPestServices.com.au - Pest Control


We anticipate a revenue increase of $150,000 over the current year, increasing to $200,000 plus in the following year - Mal Trotter, Owner, Pink Pest Services

Problem:

Pink Pest Services is a Sydney pest and termite control company. Owner Mal Trotter had previously taken the initiative of getting a simple brochure website developed for the business but it never functioned as a revenue generation tool.

Mal started to notice that other pest control companies were starting to use the Internet as a successful lead generation tool, and he wanted to join them. He contacted Marketing-Results.com.au to talk about an online strategy that would produce sales results.

Solution:

Marketing Results implemented a website and online sales funnel for Pink Pest Services, including:

  • A fast-loading, search-engine friendly website.
  • Response oriented sales copy
  • A "Special Report" titled "Must-Know Termite Facts" for potential termite control clients to download. A compliant Termite Treatment plan can cost anywhere from $3K to $6K and many consumers are confused about the options available and the difference in service quality among different providers. This Special Report answers their questions and motivates more prospects to choose Pink Pest Services as their provider.
  • Online traffic generation, including Google Adwords Optimisation and Search Engine Optimization.

The new website incorporates everything needed to generate search engine traffic and convert it into highly-qualified enquiries.

Results

  • The new website started generating qualified enquiries literally from day 1.
  • The Pink Pest Services website generates on average an additional 60 sales leads per month.
  • Owner Mal Trotter conservatively estimates that his website will generate an additional $150K in revenue in the first year, rising to $200K+ in the second year.

Pink Pest Services owner Mal Trotter says...

"We anticipate a revenue increase of $150,000 over the current year, increasing to $200,000 plus in the following year"


"I was aware that our (then) website was old fashioned, outdated and was basically just taking up space on the internet. It had no lead generation capability, offered potential clients no value and produced nothing for our business. It was little more than a poor source of information for the public."

"Some of our competitors were obviously making far more of the internet than we were and this was obvious as they had a source of sales enquiries that we were not exposed to."

"We believed that the potential to generate sales leads was great if we could just find the right person to help us. Someone who would take the time to understand our field which is unavoidably technically complex who also understood the technicalities of the internet and who also could make sales happen!"

"We spent a great deal of time looking at the websites of "internet marketers". Some of their websites were not a good example of a sales lead generation tool. We felt that if these people couldn't produce an effective website for themselves, they would be even less likely to do so for us."

"The Marketing Results website was different and it appealed to us. After preliminary discussions we met with Will Swayne at his Brisbane office. What we found was that Will was prepared to spend considerable time (at his own cost) in discussion and going through a lot of historical marketing material so he could understand our business."

"Subsequently he presented us with a detailed proposal, fixed costs and best of all, a clear idea of what he felt the website would produce in terms of sales leads, conversions and approximate cost per conversion."

"He did not make unrealistic claims!"

"The result for our business has been far in excess of both our expectations and Will's prediction. Will's efforts and ongoing "fine tuning" have resulted in our website currently producing an average of 60 new sales leads per month. We anticipate that the efforts of Marketing Results will result in a revenue increase of $150,000 over the current year increasing to $200,000 plus in the following year. ""

Mal Trotter
Owner

This Marketing Case Study has been approved
by Pink Pest Services.