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Emerging IT - IT Support

“Online

Background

Emerging IT provides small to medium businesses with efficient, affordable and reliable IT Support through their LANserve product.

Although the management team of Emerging IT had identified online marketing and Google AdWords as a highly promising avenue, cut-throat competition and increasing complexity meant their campaigns were becoming too costly and time-consuming to manage.

They were also interested in getting an “outsider’s perspective” on how to communicate the benefits of their product to their market in plain English.

Objectives

Before engaging Marketing Results, the client had a number of key objectives:

  1. Increase ROI on Google AdWords by reducing cost per click, minimising untargeted clicks and increasing conversion
  2. Create a significant stream of high-quality inbound leads to keep their salespeople busy
  3. Develop a comprehensive online marketing strategy to drive business expansion

Solutions

  1. Rebuild Google AdWords account with more adgroups, hundreds more keywords and highly targeted ads to gain greater control over the traffic generation process.
  2. Identify instances of over-coverage and waste that were eating up ad budget and stopping ads showing for targeted searches
  3. Develop custom landing pages to ensure each AdWords click leads to the most relevant page on the site
  4. Rewrite copy to ensure clarity of the offer, with a strong call to action

Results

  • Quadrupled lead volume from the same or less AdWords spend. Online leads alone now keep three salespeople flat out and the client is looking to employ a fourth salesperson.
  • Average Google AdWords Cost Per Click has plummeted from $17 to $6 (a fall of 65%), meaning that the same spend now reaches a far greater number of prospective clients.
  • More qualified leads and higher sales conversion ratios.

Emerging IT Managing Director Dean Wilson says…

“Online leads now feed 3 full time salespeople and we’re looking to hire a fourth”

I began a Google Pay per Click campaign over a year ago to generate prospective business for our IT support and maintenance solution LANserve, as I am a great believer in online marketing.

But it became clear that once we had created our campaign we needed to be in the top 3 search results to gain the best possible exposure for our website at www.lanserve.com.au.

We were generating clicks to our website and the odd new customer, but our cost per click had jumped to an average of $17, which meant our monthly Google budget was only effective for several hours of the day.

My time was limited and I felt we needed expert help. I tracked down Marketing Results and invested in their Gold Client Program.

Emerging IT are around 4-5 months down the track with Marketing Results now. Our results have been impressive and continue to improve month by month.

Best of all, we still have the same Google budget but our cost per click has come down to around $6 and we have quadrupled our sales prospects.

Our success and conversion ratios have improved dramatically and our online lead generation now keeps 3 of my salespeople flat out. We are now looking to hire a fourth salesperson.

I feel we are lucky to have the services of someone who understands online marketing so well, who can continue to develop our website so that we have a complete and structured approach to online marketing.

For anyone wishing to grow their business and stay ahead of their competitors, Marketing Results deliver the goods.

This Marketing Case Study has been approved
by Emerging IT IT Support Melbourne.

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