marketing results

Here are some of the questions that we're often asked and their answers. If you can't see your question here, please don't hesitate to contact us.

What does Marketing-Results.com.au do?
How can you help me?
How are you different?
What is the Client Attraction System?
Why do you focus on generating sales leads?
What kind of companies do you work with?
Where are your clients based?
What's your philosophy when it comes to marketing?
How much do your services cost?
Your solution costs $X. I know someone who can do it for half $X.
Will your marketing methods interfere with what I'm currently doing?
Do you tend to work with existing businesses or start-ups?
Do you have salespeople who can do my selling for me?
Do you prepare marketing plans?
Do you build websites?
How are you different from web design firms?
How are you different from advertising agencies?
Why do you give away free information? What's the catch?
I have very little to spend marketing my business. What should I do?
Who's behind Marketing Results?
How long have you been established?

What does Marketing Results do?

Marketing Results delivers integrated website traffic generation and conversion consulting and implementation services to our entrepreneurial and corporate clients.

We use cutting-edge analytical methods to precisely understand how and why visitors are engaging with your website, then leverage proven traffic generation and conversion strategies to massively expand your reach and effectiveness and boost sales results by 31 to 812% (figures based on actual results).

How can you help me?

We can help you generate significantly more sales and sales leads online for less money than you're spending now. The online marketing strategies we deploy are elegant, cost-effective and rapidly scalable.

How are you different?

There are many internet consulting organisations. Here's a short analysis as to what makes our approach to marketing unique:

Specialisation: We specialise in generating large volumes of qualified sales leads for your business and nurturing them through an effective conversion process to grow your client base exponentially using the Internet.
We do the work: Many consultants “advise and run”. We actually set up your new client marketing systems for you and make sure they work.
Our process is unique: Our Client Attraction System™ methodology is unique. It allows you to attract new customers at a much lower cost than most traditional approaches. We also use a proven analytical process to optimize your marketing based on what actually works, not what we think works.
We're cost effective: Our services will make you many times what they cost. Many of our services include written performance guarantees within an agreed time period.
We have a record of proven results: We're happy to share case studies and references that demonstrate a record of success in many different industries.

What is the Client Attraction System™?

The Client Attraction System™ is our proprietary marketing system for getting you more new clients with fewer resources. This unique marketing system has produced breakthrough results for many of our clients because it is:

Simple: Sales leads are normally handled in one sales "funnel" to simplify the sales process.
Measurable: You know, down to the last cent, what's working and what isn't so you can optimize your results.
Cost-effective: Increased results and increased productivity for your team mean the Client Attraction System™ produces a rapid Return On Investment.
Automated: The system automates many of the routine tasks of marketing (e.g. sending reminder emails) so you can concentrate on higher-value activities such as selling and service delivery.
Effective: The Client Attraction System™ has already produced dramatic results across multiple industries.

Why do you focus on generating sales leads?

Because the growth of many businesses is constrained by your ability to generate qualified sales leads at low cost more than any other factor. If you put 10 receptive prospects in front of your sales team, you'll probably do business with at least half.

Our expertise is in delivering many more qualified prospects to your door for far less than you're spending now so you can exponentially grow your business.

What kind of companies do you work with?

We work with mainly with established entrepreneurial and corporate clients on large scale marketing campaigns.

We may be a good match if your online sales growth is constrained by your capacity to attract and nurture ready-to-buy prospects for your products or services.

Where are your clients based?

Our clients come from all around Australia, and a few from overseas. Although our head office is in Brisbane, most of our clients are located in Sydney and Melbourne. We deal with interstate clients via telephone, email, fax etc, and occasional face-to-face meetings.

What's your philosophy when it comes to online marketing?

Online marketing is about generating sales results while building your brand and offering more satisfying user experiences.

We won't waste your budget on marketing initiatives that get no results. Everything we do is designed to generate the maximum return for your company in the minimum possible time.

How much do your services cost?

We have two main consulting streams - Platinum and Gold.

Platinum Clients are typically large organisations with annual sales in excess of $5M (or more, depending on the industry). We work intensively with Platinum clients to establish large scale lead generation and lead nurturing programs, fully integrated with CRM systems (particularly Salesforce.com) to massively scale lead generation and sales conversion. Fee ranges for this service start at $10,000 per month.

Gold Clients tend to be SME's with an established web presence who are aiming to drive a significant volume (e.g. $25,000 per month or more) of business online. We work with Gold clients to optimise their online lead generation capacity on an ongoing basis, typically doubling or tripling online revenues within 12 months. Fee ranges for this service start at $2,000 + GST per month.

Every engagement is designed to produce maximum returns for you, and a dollar invested in our services should produce many dollars in return.

Your solution costs $X. I know someone who can do it for half $X.

Web design and marketing consulting is a highly diverse industry with varying levels of service and price.

The solutions we provide are highly sophisticated and highly customised. Most online sales processes are severely sub-optimal. We work hard to ensure that yours isn't one of them. We offer an extremely cost-effective solution to clients and we have the results to prove it.

If you can find a more effective solution at a better price, we encourage you to try it.

Will your marketing methods interfere with what I'm currently doing?

Our methods should complement or improve on what you're already doing. If something is working well for you, we'll look to optimise it even further, not interfere.

If your online lead generation efforts are marginal or even costing you money we can help turn the situation around.

Do you tend to work with existing businesses or startups?

We work with existing businesses who want to generate greater results from their online channel.

Do you have salespeople who can do my selling for me?

No, we don't provide that service, although our marketing system does generate qualified sales leads who are usually much easier for your sales team to convert into customers. The end result of "more sales" is the same.

Do you prepare online marketing plans?

That depends on your definition of the term "marketing plan". We don't prepare formal documents that end up sitting on your bookshelf collecting dust. We work with you to formulate a specific online marketing project aligned with your strategic goals and put it into action immediately.

Do you build websites?

We collaborate with designers and copywriters to produce websites where required, although the majority of our work involves increasing the sales results of existing websites and lead generation processes.

How are you different from web design firms?

Most web designers or internet consultants design websites that may or may not produce the sales results you're looking for. We are internet marketing experts who use online marketing to produce exceptional Return On Investment.

We also integrate your lead generation engine with a prospect nurturing process that allows your sales people to maximise time efficiency while providing high-impact service to customers.

How are you different from advertising agencies?

Advertising agencies tend to focus on producing creative materials and helping you place ads in various media. This process will certainly spend your money - the question is whether or not you'll ever see a return on your investment. More often than not, the answer is, "no".

We focus on delivering to you a complete end-to-end online marketing solution that motivates more website visitors to enquire and buy. The focus is results, results, results.

Why do you give away free information? What's the catch?

We give away free information to share actionable online marketing strategies that have worked for us and our clients and can work in your organisation too.

If what we say makes sense to you, you're more likely to want to work together with us.

So it works for both of us. Click here to subscribe to our Online Results Newsletter and get the Top 7 Action Strategies For Accelerating Your Online Sales Audio Program as our bonus.

I don't have the budget to engage your consulting services. What options to I have?

You can start by subscribing to the Online Results Newsletter and reading the Marketing Results Blog.

You should also consider investing in our internet marketing products that explain how to expand the effectiveness of your online channel.

Who's behind Marketing Results?

The Managing Director of Marketing Results is Will Swayne. Will's background is in Direct Marketing (mail order) and Internet Marketing Consulting. We also have a full-time staff of 3 who specialise in different areas (marketing strategy, copywriting and Search Engine Marketing (SEM).

How long have you been established?

We were incorporated in July 2003.

Internet Marketing Consultants and Sales Lead Generation Experts

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